It took Om Malik nearly ten years to run his course with Instagram.
Om writing on his blog in 2013:
[Instagram] is one of my most used applications. I open it about a dozen times a day, and like a few dozen photos daily, as I sift through lives of 333 people. Many are people I have never met, but they take me to magical, faraway places and I like that. I leave comments and when I have to spend a day away from it, I feel that my day was a little less interesting…
And in 2022, Om wrote that Instagram is Dead:
[What] used to be Instagram is now dead. It was a wonderful gathering place for photographers to showcase their work and build an audience. Not a day goes by when some photographer friend or the other bemoans how Instagram is no longer a place for photography.
***
Instagram is dead — or at least the Instagram I knew and loved is dead. It is no longer part of my photographic journey.
Om now shares photos on his blog, SmugMug and Glass.
I share photos on a Squarespace site, Flickr, Instagram and this blog. Having said that, I’m not enjoying Instagram because it has so many reels and ads Still, it’s a useful way to connect with others. So many people are on Instagram.